ABOUT THE PROJECT
When we were first contacted by Jasmine to create a new brand identity for her travel blog, we have to admit- we were immediately intimidated with the brand name. We knew that creating a logo and brand identity for the brand name "Traveling Through Life With A Wine Glass Half Full" could definitely be a challenge. Looking back now, you would have never guessed! The brand identity came out so beautifully. For this brand we wanted to create a mature, legible, bold brand that incorporated her old logo. Her old logo included an illustration of a girl pulling a suitcase. We decided to add a modern illustration of a girl, alongside bold and modern typography to create her stunning new brand identity. The color palette is a play on the colors of different wines, corks, and sandy beaches. In the end, Jasmine was absolutely obsessed with what we designed for her business.