Love Hate is a rebellion against the norm. I crafted a visual identity that mirrors this spirit, rooted in the raw energy of Coatesville's colors, but with a twist. The large "thumbprint" inspired heart icon,  embodies love and the brand's core identity and unique stamp on the world. The smaller heart icon represents hate, and the norms of society. This isn't just a logo, it's a reminder that your individuality is your armor, and love will always overpower hate. From the bold palette to the unique typography, every element screams nonconformity. The words "Love Hate" are edgy, artistic, and are not meant to be immediately understood- they make you want to take a second look. Love Hate is for those who wear their hearts on their sleeves and refuse to be defined.