Hey girl! Let's get right into it. Here's a list of bomb business resources that we think you should know. We want to provide services for all of our amazing clients, but we also want to share lots of info for FREE for EVERYONE.
GET EDUCATED & GET FUNDING
The small business association website is a MUST visit for anyone looking to start their own small business. There are amazing tools all over their website, especially in the "Learning Center" tab.
Forbes created a bomb marketing 101 list for small businesses that is filled with some of the most important aspects of marketing that you'll need to get you up and running.
TARGET MARKET- GET FAMILIAR
Inc.com compiled a list of factors that will help you determine your target market. They also provide great questions to ask yourself after you believe that you have found the correct market that you will be targeting.
FONTS ARE IMPORTANT AF
Finding your fonts, and sticking to them is very important in building your brand image and staying cohesive. Websites like font space and dafont offer many free fonts for you to download and utilize. We suggest linking up with a professional (like ourselves) to help you build your brand image, BUT we will always be advocates of being independent. You should be in-the-know on as many areas of the business as you can. It's always good to be able to learn how to do things on your own vs. having to pay someone for every single tiny little thing. Be sure to notate usage and licensing requirements when downloading fonts.
COLOR SCHEMES ARE KIND OF A BIG DEAL
Mood board time! Selecting your color scheme is also very important in building your brand image. Once you've elected your color scheme you will need to know the exact color number for those colors, so that you can continue to use those exact colors in your imagery. There are lots of "color picker" tools to help you identify your color numbers. This is one google extension that you can utilize on google chrome. Browse the internet for inspiration and research colors and their affects in relation to your products and target market. Again, partnering with a professional is ideal, but we're spilling all the tea in case you want to do it yourself.
There are millions of tutorials on how to do almost anything whether it it be business related, or step-by-step tutorials on topics related directly to your trade or service. The possibilities are endless. Get to that money girl! Get that search bar Poppin!
PHOTOSHOP IS LIFE
Photoshop and Illustrator are two of the industries top used design applications. Getting to know how to utilize this software will help you tremendously in so many ways. You will be able to create your own imagery, ads, business cards, thank-you cards, and so much more. Adobe Illustrator is also a MUST HAVE.
CANVA CANVA CANVA
If you aren't really tech savvy or are intimidated by Photoshop, not to worry. Canva is a great alternative for small business owners. Create content, marketing materials, and more.
Do you create custom items for people? Want to create mock-ups for people to preview items before purchase? This is for you. Use mock-ups to create professional looking preview images for your customers. Upload your designs onto hundreds of free mockups including t-shirts, product packaging, cosmetics, ETC.
GET AN EIN NUMBER
It is super easy to get an EIN number for your business. It only takes a minute or two. It is always best to let an accountant or lawyer handle these kinds of business details, but if you are tight on cash, you can do it yourself for FREE.
GET AN LLC
Again, it is always recommended for an accountant or lawyer to handle these things, but if you are tight on cash you can file yourself for $125. The process is pretty easy and should take about 15-20 minutes. The link below is for PA based businesses only.
PURCHASE YOUR WEBSITE NAME (DOMAIN)
Purchasing your domain name is a great step to make your website more official. Website names can range from $10 to upwards of $50,000 for common domain names. If you select a domain name with a high price tag, making your selection more personal/unique will help drop the price.
As always, feel free to contact me for any of your branding needs. We will be revamping our site to create a whole new experience for all of our amazing customers!
Take a deep breath, you got this!