El Viaje de Sierra isn't just a brand; it's a movement. I crafted this identity to empower student athletes and self-seekers facing mountains of academic, personal, and athletic challenges. Imagine: a minimalist, modern logo guiding them like a compass, a butterfly icon symbolizing transformation, and an empowering inner voice encouraging you to, "Embrace your journey." I designed a brand image that's chic, authentic, and speaks volumes: soft blues for inner peace, creams for balance, black for boldness and power, and pops of orange for adventure. Beyond aesthetics, El Viaje fosters connection: encouraging, inclusive, and inspiring. Think motivational stories, relatable content, and collaborations that champion mental health and student well-being.