Avana Aesthetics' brand identity is a celebration of natural beauty and self-discovery. I designed a boho chic, retro-inspired aesthetic that evokes a sense of freedom and individuality, reflecting the brand's mission to empower women to explore their unique beauty through self-care and skincare. Neutral tones with pops of color and natural elements nod to the brand's commitment to natural ingredients and sustainable practices. Bold, modern fonts convey confidence and empowerment, while playful touches maintain a sense of approachable authenticity and feminism. This visual language speaks directly to the brands target audience – women of all ages and backgrounds who value quality, affordability, and expressing their inner beauty. They are a brand that promotes, "The natural way to beauty" and their visual identity amplifies that message with every glance.